Evolved Thinking is …

the discussion catalyzer and digital petri dish for EVolution Communications Group. This group was founded by Mark A. Evertz, who serves as its engagement director.

EVolution Communications Group is …

a content creation and distribution firm that specializes in business-to-business outreach.

Specialties include:

• Go-to-Market theme development
• Persona-based messaging creation
• Marketing content strategy, creation and socialization
• Social media marketing strategy development and execution
• Competitive and market intelligence research
• Lead generation strategy & tactics
• Business case creation
• White paper writing
• Case study development
• Video scripting
• Web site content writing and implementation

Who Is Mark A. Evertz?

•  A storyteller who enjoys spinning yarn and being spun up in it.
• I listen. I think. I churn internally to near paralysis. Then I write.
• Music fuels my thoughts and emotions.
• My wife and son keep those thoughts and emotions in balance.
• I’m fascinated by the convergence of business profitability and environmental stewardship.
• I’m baffled by the people who view them as divergent initiatives.
• I’m driven to annihilate boring, b.s. and lazy prose in business communications.
• I help businesses speak human and help them find other humans who care about what they do.

You’ll find me in all the regular Web haunts: LinkedIn, Twitter, Blip.fm,  and my current addiction: Spotify. You’ll get a Facebook invite only after I have you over for dinner, provided it goes well.