Author Archive
Wednesday, February 29th, 2012
Five Must-Haves to Succeed in Content Marketing
I was hot on the trail of coalesced thought about five must-haves to succeed in content marketing, when the big brains at Eloqua & design wizards at JESS 3 hit me with something that was in one part great, and in another, part cautionary tale. I’ll give you my thoughts a bit below, and in [...]
No Comments » - Posted in Business Devlepment,Content Marketing,Digital marketing by admin
Friday, January 13th, 2012
Using Social Media to Land the Right Job — Social Media Club PDX Event on Jan. 18
Friends, reader(s) and people who tolerate my rantings from time to time … If you know anything about me, you’ll know that for better or worse, I’ve had my fair share of jobs. Trust me, it’s nothing I’ve ever wanted to be known for, but it’s an unfortunate truth borne out of a bad economy, [...]
No Comments » - Posted in Branding,Job Search,Networking,Personal Branding,Social Media Tips by admin
Thursday, December 29th, 2011
5 Things that Activated My Senses in 2011
The Year of our Lord 2011 is a tough one to box in. Is it the death or birth of innovation (Steve Jobs and the vision he left behind vs. the birth of Amazon’s Jeff Bezos as Steve Jobs Jr.)? Or, the year that the world woke up by laying down in parks across our [...]
No Comments » - Posted in Music,Personal Branding,Uncategorized by admin
Wednesday, October 19th, 2011
Take Action on Information Overload Awareness Day — October 20, 2011
For the last three years, our friends at Basex have marked October 20 on the calendar “Information Overload Awareness Day,” a day to draw attention to the the consequences — both financial and personal — of living in a world with more information than we can consume, assess and put into action. I hazard to [...]
No Comments » - Posted in enterprise software by admin
Thursday, September 8th, 2011
10 ?s in 10 Min. w/@Starbucker – Tunes, Tales & Talking SOBCon NW
Terry “Starbucker” St. Marie has been one of my favorite online socialites for the better part of 4 years now. The guy is a master motivator, perpetual optimist, a willing sounding board for anybody trying to solve a problem — no matter what it is, and an unabashed Music-aholic, just like me. No. This isn’t [...]
2 Comments » - Posted in online business success by admin
Tuesday, May 31st, 2011
Empowering Sales with the Right Information at the Right Time
Marketers! You are me. And I am you. We fight the same fight for relevance and acceptance in a corporate setting by trying to blend the right message or narrative with the right piece of “engaging” content, wrapping it in a creative execution that entices people to act. An overly complex (by design?) cadre of [...]
2 Comments » - Posted in Digital marketing,enterprise software,Marketing,Personal Branding by admin
Wednesday, March 30th, 2011
5 Tips for Getting the Right Job
Looking for a job? Stop! That’s your first mistake. Those who know me or follow my social media escapades are all too familiar with my recent prowess for landing coveted marketing positions in what I’m told is a bad job market in a state with one of the worst unemployment rates in the country. What’s [...]
9 Comments » - Posted in Branding,Job Search by admin
Tuesday, February 22nd, 2011
Do you have the balls to be an iconic brand?
Here’s a “Director’s Cut” for a post of mine born on Feb. 16, 2011 at nonboxpdx. Viva la verbosity! -ME Want to know what your company has in common with cultural powerhouses with iconic products like Nike, Apple, Virgin Atlantic, Legos and Porsche? As it turns out, not much. That was my key takeaway from [...]
1 Comment » - Posted in Branding,Design,Digital marketing,Marketing by admin
Monday, February 7th, 2011
5 Tips for going “Bro-cial” with Your Social Media Efforts
This post is inspired by the word “Flow” — in all of its glory. Get your flow on with Queens of the Stone Age’s Go With the Flow while you meet your new marketing savant — ConBroChill. Every five years or so, marketing gurus repackage the discipline of garnering influence, attention and brand loyalty into [...]
1 Comment » - Posted in Digital marketing,Music,Social Media Tips by admin
Thursday, January 27th, 2011
More than 88 Lines About Less than 44 Weeks in Infosec
the most crystal clear and personal observation over the last 40+ weeks in infosec.
Like security itself …it’s a never-ending journey that unearths painful truths, nerve-wracking challenges to your beliefs and confidence, and it keeps its clutches in you with the lure of fighting the good fight or making an obscene amount of money and wreaking a new kind of havoc on the world if you’re donning the black hat.
Damn you, Infosec. I’m hooked. A reluctant data security junky with a dangerous amount of semi-informed knowledge, eager to fight alongside you. I’m not going anywhere.
