Monday, August 17th, 2009
5 Things Grampa Taught Me That Helped Make Me a Better Marketer
Part redneck, part roughneck and all man in an increasingly domesticated man’s world, Grampa Jack was quick with opinions and head-shaking dismay despite his lack of a high school diploma to back him up. Common sense ruled — in the shop, around the card table, on the porch and anywhere else he chose to plant his Size 12 Tony Lama boots. A simple wisdom left permanent marks, like these gems:
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Monday, July 13th, 2009
Scared Alive: How Maslow Can You Go In a Down Economy?
This series of personal palpitations is inspired by this relevant rock block: Too much Time on my hands by Styx (as the 1000-word blog will attest), Don’t Fear the Reaper by The BOC and Pearl Jam’s Unemployable –which is actually pretty enlightening despite the title. A prelude to an actual point Before I figure out [...]
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Saturday, April 18th, 2009
Prospects Are People. Treat Them Accordingly
(FYI…Republished and amended from a recent post while on the clock at Babcock & Jenkins on April 14, 2009) This Post Inspired By I’ve Seen All Good People — Yes. You and your sales colleagues call them leads. Some call them prospects. Others suspects. Whatever you call those who you believe absolutely need what you [...]
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Tuesday, March 31st, 2009
From Marketing Liability to Lead-Gen Asset in 4 Steps
(FYI…Republished and amended from a recent post while on the clock at Babcock & Jenkins on March 12) This post inspired by The Fleet Foxes — Ragged Wood. Being in the marketing department during a budget crisis is like being a cornered fox in a foxhunt. All eyes are on your next move. If you’re [...]
