Tuesday, May 22nd, 2012
10 information management tips to stay current on topics, prospects & customers
This post was originally written and pared down for the LeftBrain DGA blog Demand Gen (r)Evolution – ME Behind every news junkie or voracious reader is the know-it-all kid in school who always had his or her hand up to share the answer. You want to know the know-it-all’s biggest secret? They spend less time searching [...]
No Comments » - Posted in Business Devlepment,Research strategy,Uncategorized by admin
Wednesday, February 29th, 2012
Five Must-Haves to Succeed in Content Marketing
I was hot on the trail of coalesced thought about five must-haves to succeed in content marketing, when the big brains at Eloqua & design wizards at JESS 3 hit me with something that was in one part great, and in another, part cautionary tale. I’ll give you my thoughts a bit below, and in [...]
1 Comment » - Posted in Business Devlepment,Content Marketing,Digital marketing by admin
Tuesday, May 31st, 2011
Empowering Sales with the Right Information at the Right Time
Marketers! You are me. And I am you. We fight the same fight for relevance and acceptance in a corporate setting by trying to blend the right message or narrative with the right piece of “engaging” content, wrapping it in a creative execution that entices people to act. An overly complex (by design?) cadre of [...]
2 Comments » - Posted in Digital marketing,enterprise software,Marketing,Personal Branding by admin
Tuesday, February 22nd, 2011
Do you have the balls to be an iconic brand?
Here’s a “Director’s Cut” for a post of mine born on Feb. 16, 2011 at nonboxpdx. Viva la verbosity! -ME Want to know what your company has in common with cultural powerhouses with iconic products like Nike, Apple, Virgin Atlantic, Legos and Porsche? As it turns out, not much. That was my key takeaway from [...]
1 Comment » - Posted in Branding,Design,Digital marketing,Marketing by admin
Saturday, April 18th, 2009
Prospects Are People. Treat Them Accordingly
(FYI…Republished and amended from a recent post while on the clock at Babcock & Jenkins on April 14, 2009) This Post Inspired By I’ve Seen All Good People — Yes. You and your sales colleagues call them leads. Some call them prospects. Others suspects. Whatever you call those who you believe absolutely need what you [...]
