Tuesday, May 31st, 2011
Empowering Sales with the Right Information at the Right Time
Marketers! You are me. And I am you. We fight the same fight for relevance and acceptance in a corporate setting by trying to blend the right message or narrative with the right piece of “engaging” content, wrapping it in a creative execution that entices people to act. An overly complex (by design?) cadre of [...]
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Saturday, April 18th, 2009
Prospects Are People. Treat Them Accordingly
(FYI…Republished and amended from a recent post while on the clock at Babcock & Jenkins on April 14, 2009) This Post Inspired By I’ve Seen All Good People — Yes. You and your sales colleagues call them leads. Some call them prospects. Others suspects. Whatever you call those who you believe absolutely need what you [...]
