Wednesday, October 19th, 2011
Take Action on Information Overload Awareness Day — October 20, 2011
For the last three years, our friends at Basex have marked October 20 on the calendar “Information Overload Awareness Day,” a day to draw attention to the the consequences — both financial and personal — of living in a world with more information than we can consume, assess and put into action. I hazard to [...]
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Tuesday, May 31st, 2011
Empowering Sales with the Right Information at the Right Time
Marketers! You are me. And I am you. We fight the same fight for relevance and acceptance in a corporate setting by trying to blend the right message or narrative with the right piece of “engaging” content, wrapping it in a creative execution that entices people to act. An overly complex (by design?) cadre of [...]
