Saturday, April 18th, 2009
Prospects Are People. Treat Them Accordingly
(FYI…Republished and amended from a recent post while on the clock at Babcock & Jenkins on April 14, 2009) This Post Inspired By I’ve Seen All Good People — Yes. You and your sales colleagues call them leads. Some call them prospects. Others suspects. Whatever you call those who you believe absolutely need what you [...]
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Tuesday, March 31st, 2009
From Marketing Liability to Lead-Gen Asset in 4 Steps
(FYI…Republished and amended from a recent post while on the clock at Babcock & Jenkins on March 12) This post inspired by The Fleet Foxes — Ragged Wood. Being in the marketing department during a budget crisis is like being a cornered fox in a foxhunt. All eyes are on your next move. If you’re [...]
