Tuesday, February 22nd, 2011

Do you have the balls to be an iconic brand?

Here’s a “Director’s Cut” for a post of mine born on Feb. 16, 2011 at nonboxpdx. Viva la verbosity! -ME Want to know what your company has in common with cultural powerhouses with iconic products  like Nike, Apple, Virgin Atlantic, Legos and Porsche? As it turns out, not much. That was my key takeaway from [...]

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Saturday, April 18th, 2009

Prospects Are People. Treat Them Accordingly

(FYI…Republished and amended from a recent post while on the clock at Babcock & Jenkins on April 14, 2009) This Post Inspired By I’ve Seen All Good People — Yes. You and your sales colleagues call them leads. Some call them prospects. Others suspects. Whatever you call those who you believe absolutely need what you [...]

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