Wednesday, February 29th, 2012
Five Must-Haves to Succeed in Content Marketing
I was hot on the trail of coalesced thought about five must-haves to succeed in content marketing, when the big brains at Eloqua & design wizards at JESS 3 hit me with something that was in one part great, and in another, part cautionary tale. I’ll give you my thoughts a bit below, and in [...]
No Comments » - Posted in Business Devlepment,Content Marketing,Digital marketing by admin
Thursday, September 8th, 2011
10 ?s in 10 Min. w/@Starbucker – Tunes, Tales & Talking SOBCon NW
Terry “Starbucker” St. Marie has been one of my favorite online socialites for the better part of 4 years now. The guy is a master motivator, perpetual optimist, a willing sounding board for anybody trying to solve a problem — no matter what it is, and an unabashed Music-aholic, just like me. No. This isn’t [...]
2 Comments » - Posted in online business success by admin
Tuesday, May 31st, 2011
Empowering Sales with the Right Information at the Right Time
Marketers! You are me. And I am you. We fight the same fight for relevance and acceptance in a corporate setting by trying to blend the right message or narrative with the right piece of “engaging” content, wrapping it in a creative execution that entices people to act. An overly complex (by design?) cadre of [...]
2 Comments » - Posted in Digital marketing,enterprise software,Marketing,Personal Branding by admin
Wednesday, March 30th, 2011
5 Tips for Getting the Right Job
Looking for a job? Stop! That’s your first mistake. Those who know me or follow my social media escapades are all too familiar with my recent prowess for landing coveted marketing positions in what I’m told is a bad job market in a state with one of the worst unemployment rates in the country. What’s [...]
9 Comments » - Posted in Branding,Job Search by admin
Tuesday, February 22nd, 2011
Do you have the balls to be an iconic brand?
Here’s a “Director’s Cut” for a post of mine born on Feb. 16, 2011 at nonboxpdx. Viva la verbosity! -ME Want to know what your company has in common with cultural powerhouses with iconic products like Nike, Apple, Virgin Atlantic, Legos and Porsche? As it turns out, not much. That was my key takeaway from [...]
1 Comment » - Posted in Branding,Design,Digital marketing,Marketing by admin
Monday, August 17th, 2009
5 Things Grampa Taught Me That Helped Make Me a Better Marketer
Part redneck, part roughneck and all man in an increasingly domesticated man’s world, Grampa Jack was quick with opinions and head-shaking dismay despite his lack of a high school diploma to back him up. Common sense ruled — in the shop, around the card table, on the porch and anywhere else he chose to plant his Size 12 Tony Lama boots. A simple wisdom left permanent marks, like these gems:
11 Comments » - Posted in Uncategorized by admin
Tuesday, March 31st, 2009
From Marketing Liability to Lead-Gen Asset in 4 Steps
(FYI…Republished and amended from a recent post while on the clock at Babcock & Jenkins on March 12) This post inspired by The Fleet Foxes — Ragged Wood. Being in the marketing department during a budget crisis is like being a cornered fox in a foxhunt. All eyes are on your next move. If you’re [...]
