[...]Five Must-Haves to Succeed in Content Marketing » Evolved Thinking[...]…

The core assumption behind information overload is that the information we want is the same as the information we need or like. Therefore, we cannot with good reason cut back on the information we want, because it reflects stuff that is important to us. Hence, thanks to the web we are overloaded with needed information that we can’t help wanting. However, from the perspective of contemporary affective neuroscience, wanting and liking are NOT the same thing, and are governed by entirely different neural processes. Thus, what we want is different from what we need because wanting and liking represent distinctive neurological events. Therefore, the key underlying premise of information overload that everything we want is the same as everything we need is based on cognitive principles that have no basis in neural reality, and the concept of information overload must therefore be abandoned.

The linked article questions the concept of information overload by challenging this most elementary underlying assumption. Based on the work of the distinguished neuropsychologist Kent Berridge of the University of Michigan (who also vetted and endorsed it), it is simple, short, and uses a Boston Red Sox title run to make its very radical point. Hope you ‘like’ it or at the very least the Red Sox!

http://mezmer.blogspot.com/2012/02/searching-for-red-stockings-myth-of.html

Terry brings his optimism and energy to Portland at a time when it is so needed. Great to have him as a neighbor!

Do you have the balls to be an iconic brand? » Evolved Thinking…

Your friend,
Johnny Utah, aka Quarterback Punk, from Point Break.
Thanks for reading and passing along.
Best,
Mark